A CREATIVE PRACTICE THAT EXISTS IN THE IN-BETWEEN. PRAGMA BLURS THE LINES BETWEEN FASHION, DESIGN, ART, AND HOSPITALITY — WHERE HERITAGE MEETS THE PRESENT WITH PURPOSE.

ESTABLISHED BY OLIVIER LEONE, PRAGMA IS BUILT ON CONTRASTS: STRUCTURE AND INSTINCT, PRECISION AND EMOTION, PERMANENCE AND REINVENTION.

THE PAST IS A FOUNDATION — SOMETHING TO STUDY, RETHINK, AND CARRY FORWARD.
A PROCESS OF REFINING RATHER THAN IMPOSING.

BALANCING BUSINESS AND CREATIVITY HAS BEEN A GUIDING PRINCIPLE — SHAPED BY A DUAL EDUCATION IN BOTH DISCIPLINES. ITS IDENTITY REFLECTS THIS HARMONY: DEEP RED AND MUTED PINK, TENSION AND LIGHTNESS.

“WE CHOSE THE WORD PRACTICE DELIBERATELY — AN ONGOING PROCESS RATHER THAN A FIXED DEFINITION. PRAGMA SEEKS CONNECTIONS, OPENS DIALOGUES, AND BRINGS DISCIPLINES CLOSER TOGETHER.”

PRAGMA LAUNCHES IN FEBRUARY 2025, WITH OFFICES IN CENTRAL PARIS, A TEAM SPECIALIZED IN CREATIVE DIRECTION, VISUAL STRATEGY, BRANDING, PRODUCT DESIGN, AND COMMUNICATION.